Self Assessment
What is your HNW Profile?
In the following self-diagnostic survey, we present some investment options. In each group of four, rank the options in terms of how important they are to you personally, with 4 being the most important and 1 being the least.
1. Please rank each of the following from 1 to 4, with 4 being the most important to you and 1 the least.
__ Education funding for my children and grandchildren (A)
__ Achieving my asset accumulation goal (G)
__ Having enough money to have the vacation home I want (F)
__ Getting enough money to retire early (C)
2. Please rank each of the following from 1 to 4, with 4 being the most important to you and 1 the least.
__ Having a fun time investing (H)
__ Learning about the most sophisticated investment methods (I)
__ Having enough money to have the power I want (E)
__ Being able to maintain my privacy (D)
3. Please rank each of the following from 1 to 4, with 4 being the most important to you and 1 the least.
__ Finding someone I trust to do my investments so I don’t have to be involved (B)
__ Insuring the security of my family through my investments (A)
__ Minimizing the risk of identity theft through proper disposal of financial info (D)
__ Having sufficient assets invested to be independent (C)
4. Please rank each of the following from 1 to 4, with 4 being the most important to you and 1 the least.
__ Being able to protect the confidentiality of my investments (D)
__ Having the assets to buy the things I want (F)
__ Being able to focus on the exciting aspects of investing (H)
__ Having the luxury of not educating myself on technical, financial minutiae (B)
5. Please rank each of the following from 1 to 4, with 4 being the most important to you and 1 the least.
__ Having sufficient investments to feel powerful (E)
__ Using the most modern investment approaches (I)
__ Using my investments to take care of my family (A)
__ Concentrating on increasing the amount of my assets (G)
6. Please rank each of the following from 1 to 4, with 4 being the most important to you and 1 the least.
__ Having the asset base to live wherever I want to (C)
__ Having enough assets so others respect me (F)
__ Hiring a top money manager to oversee my account and forgetting all about it (B)
__ Maintaining complete privacy over my investment affairs (G)
7. Please rank each of the following from 1 to 4, with 4 being the most important to you and 1 the least.
__ Finding new ways to keep investing as a thrilling part of my life (H)
__ Applying the most technical investment approaches (I)
__ Having the investment base to get people to do what I want (E)
__ Using investment products to transfer assets to family members (A)
8. Please rank each of the following from 1 to 4, with 4 being the most important to you and 1 the least.
__ Being able to avoid getting involved in the details of investing (B)
__ Focusing on increasing my assets (G)
__ Having the assets to enjoy the finer things in life (F)
__ Insuring my privacy with the investment managers I choose (D)
9. Please rank each of the following from 1 to 4, with 4 being the most important to you and 1 the least.
__ Having advanced planning and products in my investment portfolio (I)
__ Being able to use my investments to influence the way things are done (E)
__ Having the confidence I can live independently (C)
__ Staying very involved on a day-to-day basis (H)
Add up all of your rankings for A’s, B’s, C’s, etc. Based on your answers, you will have a strong idea of your likely profile(s).
“A” (Family Steward) total:
“B” (Phobics) total:
“C” (Independent) total:
“D” (Anonymous) total:
“E” (Moguls) total:
“F” (VIPs) total:
“G” (Accumulators) total:
“H” (Gamblers) total:
“I” (Innovators) total:
Source: “The Millionaire´s Advisor” by Russ Alan Prince & Brett Van Bortel
